Investor Relations

SeaWorld Kids Makes A Splash With Launch Of Mobile Games Collection

September 25, 2014

ORLANDO, Fla., Sept. 25, 2014 /PRNewswire/ -- Get ready to plunge into fun, as SeaWorld® launches a collection of three mobile games designed to engage the imaginations of preschool and elementary aged children:

"Turtle Trek™" [Games - $2.99]
iOS <https://itunes.apple.com/us/app/seaworld-presents-turtle-trek/id568141829>
Google Play <https://play.google.com/store/apps/details?id=com.seaworld.tt>
"Underwater ABCs™" [Games - $2.99]
iOS <https://itunes.apple.com/us/app/underwater-abcs-learn-alphabet/id909327773>
Google Play <https://play.google.com/store/apps/details?id=com.seaworld.abcs>
"Stay on the Ice™" [Games - $.99]
iOS <https://itunes.apple.com/us/app/stay-on-ice!-fun-adventure/id909327547>
Google Play <https://play.google.com/store/apps/details?id=com.seaworld.penguin>

These apps are the latest mobile offerings from SeaWorld Kids, where imagination meets nature, and have been designed to continue the fun of learning about nature and conservation into the school year and beyond.

As an extension of SeaWorld's in-park mission, SeaWorld Kids and the new app collection extends the well-known brand through the creation of relevant content on new media platforms and consumer products.  The kid-friendly games are aimed at inspiring and educating family audiences about animals and their habitats, while empowering and engaging the user to do their part to help wildlife and nature. Launching on September 25th, the collection includes:

"Turtle Trek":
Explore the ocean in an underwater adventure in "Turtle Trek." This engaging and educational mobile game teaches children all about nature and fascinating sea creatures. Kids can help a friendly baby turtle navigate through the deep blue sea, while collecting coins and avoiding danger. Players make new friends along their journey and learn all about the animals that share the ocean with sea turtles.  "Turtle Trek" is recommended for children age 4 and older.

"Underwater ABCs":
Learning the alphabet is fun with "Underwater ABCs." Preschool kids learn the alphabet and basic writing skills by tracing a pathway of illuminated stars that make up all the letters from A-to-Z. Once a child successfully traces a letter, a playful sea creature whose name begins with the same letter will be revealed right under his or her finger. Learn interesting things about the animals that live in the ocean as parent and child experience preschool learning in a fun new way. 

"Stay on the Ice":
"Stay on the Ice" challenges players to help adorable penguins keep their balance. Quick reactions are needed to keep the penguins from slipping and sliding right off the iceberg. The trick is super-fast tapping.  Don't let the penguins hit the chilling water. As they get near the edge of the ice, quickly tap your finger to turn those playful friends around and back to safety. This addictively fun game by SeaWorld Kids will be a hit with the whole family. 

About SeaWorld Kids
SeaWorld® Kids features entertainment and lifestyle content and products that connect children ages 12 and younger with the joy and wonder of animals and the natural world. Joining inspiration and innovation, this initiative brings kids up close to nature in fun new ways, allowing them to connect with the world we share at home, play, school and on-the-go. SeaWorld Kids represents both original and library-driven content programming in animation, TV, film, gaming, publishing, music and more.

About SeaWorld Entertainment, Inc.
SeaWorld Entertainment (NYSE: SEAS) is a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share. The Company owns or licenses a portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch Gardens®. Over its more than 50-year history, the Company has built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind collection of approximately 86,000 marine and terrestrial animals. The Company's theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which it believes deliver memorable experiences and a strong value proposition for its guests. In addition to its theme parks, the Company has recently begun to leverage its brands into media, entertainment and consumer products.

SeaWorld Entertainment is one of the world's foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care.  The company collectively cares for one of the largest animal collections in North America and has helped lead advances in the care of animals. The company also rescues and rehabilitates ocean marine animals that are ill, injured and orphaned, with the goal of returning them to the wild. The SeaWorld rescue team has helped more than 23,000 animals in need over the last 50 years. Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at SeaWorldEntertainment.com.  Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail.

SW Kids App images can be found here:

https://www.dropbox.com/sh/7s48axjzzbonmki/AABS5fB_BRUTYLKIGrHNFnDaa?dl=0

“Stay on the Ice” is a new app from SeaWorld Kids. This addictive game challenges players to help adorable penguins keep their balance. Quick reactions are needed to keep the penguins from slipping and sliding right off the iceberg. The trick is super-fast tapping. Don’t let the penguins hit the chilling water. As they get near the edge of the ice, quickly tap your finger to turn those playful friends around and back to safety.

 

SeaWorld Kids logo

Video - http://youtu.be/U2sAexG2R_U
Photo - http://photos.prnewswire.com/prnh/20140924/148279
Logo -  http://photos.prnewswire.com/prnh/20140924/148320

SOURCE SeaWorld Entertainment, Inc.

Suzanne Pelisson-Beasley, Corporate Communications, SeaWorld Parks & Entertainment, Suzanne.Pelisson-Beasley@SeaWorld.com, 631-424-2277

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